The project goal was to design the art direction campaign of the Right Livelihood association. The Right Livelihood Award recognizes the actions of brave visionaries and builds impactful connections around the world, which boosts urgent and long-term social change. The creative direction focused on building a visual coherence that enhances the value of humanity, community, and connection. Using the metaphor of holding and supporting each other to visually represent the institutional values, the campaign develops posters and leaflets designed for the Award Ceremony, Website re-design, and Instagram.