--- --- Projects - Pietro Vitali

Pietro Vitali

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PROJECTS

2019-2022

CONCEPTUALIZING ART DOCUMENTATION

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Flowers in Chania

2022 - research \ art documentation

The thesis aims to critically investigate the practice of documentation through the standpoint that an artwork acquires meaning and endurance thanks to its documentationdetails

LUST*ART X KUNSTTAGE BASEL

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Flowers in Chania

2022 - exhibition \ art direction

Lust*Art shows queer art and tries to create a safer space in which lust, dreams, different forms of living and love, fluidity, sex and body positivity, intersectionality, etc. come alive.details

URBAN ENGENDERING X KUNSTTAGE BASEL

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Flowers in Chania

2022 - visual research \ graphic design

The project is composed by two main components. A visual essay developed during the course at the University of Basel named Engendering the City, held by Aylin Vildirim Tschoepe. Together with the installation design project in collaboration with Moritz Mader, Anna Zweifel, Jeannine Schmidhauser.details

ART SPACES

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Flowers in Chania

2021 - editorial design

Art Spaces - An archived mind map of exhibition experiences - is an editorial design project with the aim of collecting, archiving, and making accessible all the exhibitions I visited in Switzerland during 10 months.details

PERFORMANCE OF MEMORY

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Flowers in Chania

2021 - visual research

Representation of the idea of memory: A design research through practice. The process aimed to decontextualize personal memories (all the pictures were personal photos) and to create a shared image, valid for the viewers.details

AS I AM

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Flowers in Chania

2021 - video direction

“As I Am” is an intimate portrayal of poet Carlos Valencia, where poems and images resonate together to create an emotional space for the viewer to witness glimpses of the protagonist’s life.details

RIGHT LIVELIHOOD SELF CAMPAIGN

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Flowers in Chania

2021 - art direction \ brand design

Using the metaphor of holding and supporting each other to visually represent the institutional values, the creative directed campaign develops posters and leaflets designed for the Award Ceremony, Website re-design, and Instagram.details

OBITUARIES SELF PORTRAYS

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Flowers in Chania

2021 - visual research \ graphic design

The project consists of a visual exploration of the meaning of Death, using obituaries to self-represent my death. The project aims to visually investigate Death and its representations, its conventional and unconventional imagenary.details

WHAT MAKES HUMANS HUMAN?

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Flowers in Chania

2019 - art direction \ exhibition design

“What Makes Humans Human?” is the creative direction project of the installation exhibition for the Thesis Projects of Communication Design students at Politecnico di Milano.details

JIL SANDER ADV

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Flowers in Chania

2019 - art direction \ brand design

With the brief of a series of photographs with a commercial aim, I imagined shooting the commercial advertising for a Jil Sander Beauty Line.details

ANDRES SERRANO'S MONOGRAPH

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Flowers in Chania

2020 - editorial design

A critical research on a specific photograph of each student’s choice represented by a short monograph of controversial photographer Andres Serrano.details

CHITCHAT

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Flowers in Chania

2019 - speculation design \ brand design

A design installation exposed at Base in March 2019, developed from the project named “What Makes Humans Human?”. The original brief was to create a speculative design installation that would answer the question while stimulating reflection on the keyword: gossip.details

SUNNEI COMMUNICATION

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Flowers in Chania

2020 - editorial design \ brand design

During my internship at SUNNEI, I had the possibility to collaborate on several creative direction projects that range from the creation of both digital and analogical content to the planning of the SS2020 and FW2021 shows.details